For the upcoming anniversary of Burg Giebichenstein University of Art and Design in 2015 I designed the accompanying logotype.
2015 BURG 100 is based on the so called “BURG Letters”, the dynamic logotype for BURG, the colloquial short form for Burg Giebichenstein University of Art and Design (more about the visual identity of the school here).
Characteristics of the logotype are the distinctive round shapes of the figure 0 combined with the solid bar für the figure 1 all sharing the same thickness of stroke as the Burg letters.
The logotype has been in use since the beginning of 2014 and is used for all communication and collateral for the 100th anniversary.
More images here
All printed materials for the 100th Anniversay are desigend by Katharina Köhler, Wolfgang Schwärzler and Wolfgang Hückel (under my supervision).
1015—2015: The BURG is 100 years old! A reason to celebrate and to look back on our history – and also an opportunity to highlight the capabilities that make our university of art and design what it is!
The architect Paul Tiersch took office as director on 1st July 1915, and this is regarded as the starting point of our history. Over the last 100 years, the BURG has evolved continually and developed into a university of art and design that explores the space between the poles of free and applied forms of art and design, and between experimental practice and cross- disciplinary research.
In 2015, we will be showcasing the visions that our university is developing to help shape spheres of artistic activity as well as our society as a whole. Who are we, what are our foundations, how do we define our tasks for the future? We wish to benefit from our anniversary year to come together with partners and friends from near and far to discuss these questions in exhibitions, symposia, workshops and other events.
You can look forward to a wide-ranging programme in that will be shaped by our teaching staff and students from all areas and will include both alumni and guests.
You can find all information about the anniversary under 100.burg-halle.de