Typocube at Expo 2010 in Shanghai

From 1st to 5th June Berlin will present itself at the Berlin Square within the German Pavilion »balancity« with an installation of 25 moving cubes displaying all kinds of design disciplines. Together with Alexander Branczyk, Erik Spiekermann, Alessio Leonardi and Stephan Müller I was invited to contribute one side to the »typocube«.
The event was organized by Create Berlin.
The theme for all cubes is »balancity«. Curator of the “typocube” was Alexander Branczyk.

For the “typocube” I picked the two opposing words »sober« and »ecstatic« because they represent for me very characteristic features of Berlin.
The main design element is the »ampersand« sign as a visual metaphor for »balance«. As such it takes on two opposing forms, signifying both terms »sober« and »ecstatic. The »sober« ampersand has an angular and monolinear shape and is horizontally as well as vertically placed within the format of the square. The »ecstatic« ampersand however is extravagant and dynamic, with high contrasts between thick and thin strokes. Additionally it is filled with a vibrant structure in contrast to the plain »sober« ampersand.
All in all my work approaches the theme »balancity« in a very abstract way, leaving room for imagination and interpretation.

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